“In a $30m–$200m exit, every adviser is optimising their own outcome — we exist solely to optimise the founder's.”

Wh⁴ is a modern private office representing founder-led businesses at moments that define long-term wealth and control.

We were established on a simple premise:

In significant transactions, no one is solely aligned with the founder.

Investment banks optimise process and fees.
Buyers optimise price and structure.
Lawyers optimise risk.
Accountants optimise compliance.

Wh⁴ exists to optimise the founder’s outcome.

We believe exits are not merely financial events.

They are transfers of power, control and generational opportunity.

The difference between a good transaction and a transformative one lies not only in valuation — but in structure, leverage and preparation.

We operate deliberately.

We analyse timing.
We model scenarios.
We control information flow.
We stress-test assumptions.

Clarity precedes confidence.

We partner with a limited number of founders each year.

Our engagements are private and relationship-led.

We sit above the transaction — coordinating advisers, analysing structure, protecting leverage and ensuring that every decision is taken from a position of strength.

We operate with a proprietary internal intelligence framework refined through real transactions. It enhances our preparation, scenario modelling and negotiation strategy.

The technology remains internal.

The focus remains human.